Product Design & Development
We look closely at small everyday inconveniences and shape them into easy-to-use smartphone apps and web services.
routiee studio
Small conveniences, every day.
Three products built by routiee. Tap a card to learn more.
Design
Information design that removes hesitation
Build
Apps and web services that fit into daily life
Operate
Careful, continuous operation and improvement
About
routiee looks closely at the small inconveniences hidden in everyday life.
Through apps, software and content, we gently create breathing room in daily life.
Capabilities
Across apps, web and content, we design digital experiences that fit naturally into the flow of everyday life.
We look closely at small everyday inconveniences and shape them into easy-to-use smartphone apps and web services.
We plan apps and tools that feel natural in daily life and deliver them to the people who need them.
We organize information, features and content into experiences people can use without hesitation.
Activities
Planning, development and delivery of smartphone applications
スマートフォンアプリの企画・開発・提供
Planning, development and delivery of web services
Webサービスの企画・開発・提供
AI adoption and implementation support for businesses
企業向けAI活用支援・AI実装支援
Branding and communication design support
ブランディング・コミュニケーション設計支援

Profile
Takashi Fukumoto福元 隆
Founder, routiee
After graduating from the Faculty of Economics (Management) at the University of Tokyo, he joined a major advertising agency. Focusing on B2B companies, he has led everything from upstream brand strategy to execution: corporate branding, mass communication planning, TV commercial production, website production, PR, event design and influencer marketing.
In parallel, he develops apps, products and solutions, and supports companies in implementing AI. With a stance of "thinking through the strategy and carrying it all the way to implementation," he continues to work across both marketing and technology.
Contact
For work inquiries or questions about our services, please feel free to get in touch.