Product Design & Development
We look closely at everyday small frictions and shape them into smartphone apps and web services that are genuinely easy to use.
routiee studio
routiee
Small conveniences, every day.
Making life's small annoyances just a little more enjoyable to solve. These are the products routiee has brought to life.
Design
Information architecture that reduces hesitation
Build
Apps and web services that fit naturally into daily life
Operate
Steady, incremental refinement and improvement
About
Noticing the small frictions — and solving them with gentle technology.
routiee pays attention to the small frictions tucked inside everyday life.
Through apps, software, and content, we quietly carve out a little more space in the way you live.
Capabilities
Capabilities
Spanning apps, web, and content, we design digital experiences that flow naturally into the rhythm of everyday life.
Consumer-Facing Services
We conceive apps and tools that fit naturally into daily life, and bring them to the people who need them most.
Digital Experience Curation
We organize information, features, and content into experiences that are clear, intuitive, and effortless to navigate.
Activities
Business Activities
Planning, development and delivery of smartphone applications
スマートフォンアプリの企画・開発・提供
Planning, development and delivery of web services
Webサービスの企画・開発・提供
AI adoption and implementation support for businesses
企業向けAI活用支援・AI実装支援
Branding and communication design support
ブランディング・コミュニケーション設計支援
Profile
Founder Profile
Takashi Fukumoto福元 隆
Founder, routiee
After graduating from the Department of Business Administration, Faculty of Economics, University of Tokyo, joined a major advertising agency. Working primarily with BtoB clients, took end-to-end ownership across corporate branding, mass communication strategy, TV commercial production, website development, PR, event planning, and influencer marketing — from upstream brand direction through to campaign execution.
In parallel, has been deeply involved in app, product, and solution development, as well as AI implementation consulting for enterprises. Operating with the belief that strategy should always be carried through to execution, he continues to work at the intersection of marketing and technology.
Contact
Contact
Whether you have a project in mind or a question about our services, we'd love to hear from you.