Branding & Communication Strategy
Corporate branding, new company launches, and integrated strategy across mass, digital, and PR

Profile
福元 隆
Founder, routiee
After graduating from the Department of Business Administration, Faculty of Economics, University of Tokyo, joined a major advertising agency. Working primarily with BtoB clients, took end-to-end ownership across corporate branding, mass communication strategy, TV commercial production, website development, PR, event planning, and influencer marketing — from upstream brand direction through to campaign execution.
In parallel, has been deeply involved in app, product, and solution development, as well as AI implementation consulting for enterprises. Operating with the belief that strategy should always be carried through to execution, he continues to work at the intersection of marketing and technology.
Corporate branding, new company launches, and integrated strategy across mass, digital, and PR
TV commercial production, website development, event planning, and influencer marketing
End-to-end ownership of apps and web services — from concept through development and ongoing operations
From AI adoption strategy for enterprises through to hands-on implementation and integration into sales and communication workflows
Whether it's branding, product development, or AI adoption — feel free to reach out. We're happy to start with a conversation about your challenges.